6 Simple Ways to Make Your Grocery Store More Profitable

使杂货店更有利可图的6种简单方法

全业务企业03月26日

内容显示：英文中文英中对照

如果你拥有一家独立的杂货店，你就会明白盈利并非易事。事实上，与其他类型的企业相比，杂货店的利润率往往最低（平均为1-3%),一些专业杂货店的平均利润率略高。拥有一个小企业是值得的，原因有很多，但最终你开始你的杂货生意赚钱。那么如何才能让你的杂货店更赚钱呢？

如果你拥有一家独立的杂货店，你就会明白扭亏为盈并不容易。事实上，与其他类型的商店相比，杂货店的利润率往最低（平均为1 - 3%),一些专业的杂货店平均略高。拥有一家小企业是有好处的，原因很多，但最终你开始经营杂货店是为了赚钱。那么你怎样才能让你的杂货店更有利可图？

利润率如此之低，杂货店的盈利是基于数量的。购物者往往会利用去杂货店购物的机会，储备他们未来一周或更长时间所需的一切。新冠肺炎大流行只是增加了这种趋势，因为消费者正在寻求尽量减少他们的商店访问，并立即购买他们需要的一切。当顾客在你的店里时，你可以遵循一些最佳实践来鼓励他们

凭借如此微薄的利润率，杂货店以数量为基础赚钱。购物者倾向于利用去杂货店旅行的机会来储存他们在未来一周或更长时间内需要的一切。 COVID - 19大流行只是增加了这一趋势，因为消费者正在寻求尽量减少他们的商店访问量，并立即购买他们需要的一切。当购物者在你的商店时，可以遵循一些最佳做法，这将鼓励他们购买更多。

Here are 6 ways you can increase sales and improve the profitability of your grocery store:

这里有6种方法可以增加销售额，提高杂货店的盈利能力：

1. Make a visit to your store a pleasurable experience

1 .参观你的商店是一种愉快的体验

Help make a trip through your store enticing for shoppers. Place your best deals at the store entrance to excite customers as they start their shopping visit and put them in the mood to buy. Pay attention to the visual presentation of your products. Make sure stores shelves are full and neatly stocked, display tables artfully arranged, and store aisles clear and easy to navigate. Play pleasant background music for customers to listen to while they peruse (in fact, fast-tempo background music has been scientifically proven to increase supermarket retail sales).

帮助你穿越商店，吸引购物者。在商店入口处放置你最好的交易，让顾客在开始购物时兴奋，并让他们有购买的心情。注意你的产品的视觉呈现。确保商店的货架满了新货，陈列桌子巧妙地安排，并存储清晰和易于导航的地图。播放愉快的背景音乐，让顾客在仔细听（事实上，快速风暴背景音乐已经科学地证明可以增加超市的零售额）。

2. Pair displayed products strategically

2 .战略性地对展示产品进行配对

Display grocery items in a way that encourages shoppers to buy more. Pair lower-cost items with higher-cost products so customers are more likely to buy them all at once (for example, boxes of pasta and jars of tomato sauce next to more expensive bottles of red wine that would make a nice accompaniment for that night’s dinner). Product endcaps are a great place to feature these curated displays.

展示食品杂货的方式鼓励购物者购买更多商品。将低成本商品与成本更高的产品配对，这样顾客就更有可能一次性购买它们（例如，在价格更昂贵的红酒瓶旁边放一箱帕斯塔和一罐焦糖酱，这将为当晚的晚餐带来很好的陪伴）。产品尾盖是展示这些策展的好地方。

3. Make it easy for shoppers to buy more

3 .让购物者更容易买到更多东西

Your customers may come into your store with a short shopping list, so do what you can to make it easier for them to buy more than they planned to. Offer larger shopping carts that they are more likely to fill. Distribute shopping baskets throughout the store for those people whose arms are getting full and realize midway through their shopping trip that they do need a basket after all. Once they’re holding a basket, they’ll be more inclined to keep shopping until they fill it.

你的顾客可能会带着一个简短的购物清单进入你的商店，你也可以做一些你能做的事情，让他们更容易买到比他们计划的更多的东西。提供更大的购物车，他们更有可能装满。在商店里分发购物篮，给那些手臂已经满的人，并在购物途中意识到他们毕竟确实需要一个篮子。一旦他们拿着篮子，他们将更倾向于继续购物，直到他们装满篮子。

More articles from AllBusiness.com:

更多来自Allbusiness . com的文章：

• 10 Insider Tips to Opening a Successful Cafe or Coffee Business
• Top 6 Things to Know Before Buying a Liquor Store
• 10 Steps to Growing a Food Franchise
• More Retailers Go Green By Going Bagless
• When Walmart Invades: The Independent Retailers’ Survival Guide

• 开设成功的咖啡馆或咖啡业务的10个内幕小贴士
• 在买酒类商店之前，有6件事情要知道
• 发展食品特许经营的10个步骤
• 更多的零售商通过无袋购物来格林
• 沃尔玛入侵：独立零售商生存指南

4. Inspire customer to purchase things they don’t normally buy

4 .激励顾客购买他们通常买不到的东西

Encourage shoppers to buy items that they may not have originally planned to by offering coupons for more specialty products at the store entrance. Display recipes throughout the store for inspiration; now instead of that one vegetable, your customer will buy every ingredient in the recipe that includes it. Change the layout of your store once in a while so shoppers must seek out what they are looking for, and likely discover new sections of your store and new products they might not have noticed before.

鼓励购物者购买他们原本可能没有计划的商品，在商店入口提供更多的特色产品的辅料。在整个商店展示食谱，以获得灵感；现在，你的顾客将购买食谱中的每一种成分，而不是那种蔬菜。每隔一段时间就改变商店的布局，这样购物者就必须寻找他们想要的东西，并可能发现商店的新部分和他们可能以前没有注意到的新产品。

5. Reduce spoilage of your perishable products

5 .减少易腐产品的变质

Some of the most profitable items in grocery stores include perishable items such as cheese, meat, and fresh produce, but your store’s profits can be severely impacted by spoilage. While American consumer habits have changed and there’s increased demand for fresh fruits and vegetables, fresh produce has a much shorter shelf life than frozen and canned foods, and grocery store owners are forced to throw much of it away as it becomes overripe or spoiled. In fact, according to the U.S. Department of Agriculture, 30-40% of the U.S. food supply goes to waste, the majority of it at the retail and consumer level. This is why you should consider investing in a produce inventory management software solution that helps better manage your food inventory to reduce shrink caused by spoilage.

杂货店中一些最有利可图的商品包括易腐的商品，如奶酪、肉类和新鲜农产品，但你的商店的利润可能会受到破坏的严重影响。虽然美国消费者的习惯已经改变，对新鲜水果和蔬菜的需求也在增加，但新鲜农产品的保质期比冷冻和罐头食品短很多，杂货店老板被迫扔掉其中的大部分，因为它变得过于成熟或变质。事实上，根据美国农业部(U . S . Department of Agriculture)的数据， 30 - 40%的美国粮食供应被浪费了，其中大部分在零售和消费者层面。这就是为什么你应该考虑投资一个产品库存管理软件解决方案，帮助更好地管理你的食品库存，以减少腐败造成的收缩。

6. Ensure shoppers feel safe and make them loyal customers

6 .确保购物者感到安全，让他们成为忠诚的顾客

These days, customers may be nervous about being inside a store where there are a lot of other people. You can win customer loyalty by going the extra mile to help shoppers feel safer in your store. Offer special “senior shopping” hours early in the day for those who are 65 years old or over or who have existing medical conditions. Ensure that you and your employees follow state and local health guidelines regarding the use of face masks and the number of shoppers allowed inside at the same time. Distribute bottles of hand sanitizer throughout the store. If customers notice that you are doing everything possible to keep them safe, your business will become their go-to grocery store.

这些天，顾客可能会对待在有很多其他人的商店里感到紧张。你可以通过多走一英里来赢得顾客的忠诚，以帮助购物者在商店里感到更安全。为65岁或以上的人或有现有医疗条件的人提供特别的值日购物小时。确保你和你的员工在使用口罩和允许进入的购物者数量方面遵守州和地方的健康指南。在商店各处分发一瓶洗手液。如果客户注意到你正在尽一切可能保护他们的安全，你的业务将成为他们的首选杂货店。

Make your grocery store more profitable by encouraging repeat customers

通过鼓励重复顾客，使你的杂货店更有利可图

The good news when it comes to running a grocery store is that nearly everyone needs to shop in one regularly, which means there’s an enormous potential customer base out there for your business. Following these tips can help ensure regular customers keep coming back, and new customers turn into regulars.

在经营杂货店方面的好消息是，几乎每个人都需要定期在一家杂货店购物，这意味着你的业务有一个巨大的潜在客户基础。遵循这些提示可以帮助确保定期客户不断回来，新客户成为常客。

文章来源西梅（AIIBusiness）。