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广告效果预测范文 短视频广告效果数据

  

  大家好,我是来自加拿大的雅思老师麦克。今天,我们来看看七月17号的雅思大作文真题。   

  

  # 上题:   

  

  The main aim of advertisingto increasesales of products   

  

  peoplenot really need。你在多大程度上同意或   

  

  不同意?   

  

  # 题目分析:   

  

  Type: Opinion(不同意,但有例外)   

  

  *Body 1:商业的主要目标是利润,广告是传递利润的工具。"创造需求"   

  

  *Body 2:如马斯洛所示,大部分消费品都是需要的。   

  

  # \-模型答案高分范文-   

  

     

  

     

  

     

  

     

  

  # \ -文章分析范文解析-   

  

  # \ - (1)简介-   

  

     

  

  _Paraphrasing from the Statement/Question:_   

  

  *的主要目标   

  

  *广告=广告   

  

  to increase=日益   

  

  sales of products=购买产品(从不同角度)   

  

  people=消费者   

  

  *做not really need=不需要   

  

  "意见"类型消息的标准短语:   

  

  *有人相信   

  

  *毫无疑问   

  

  * ;然而,我不同意认为   

  

  显示衔接的词;):   

  

  *那里   

  

  * ;然而,   

  

  Vocabulary:   

  

  *拱上整体的   

  

  *消耗品消费品;消耗品   

  

  # \-(2)Body 1-   

g>Aspects that must be referred to:

  

* main aim of advertising is to increase the sales of products

  

  

Standard IELTS essay phrase:

  

* It is clear that the main reason for … is

  

* some people believe

  

Vocabulary and Collocations:

  

* revenue 收益;营业额

  

* be generated 产生

  

* profit 利润

  

* be obtained 获得

  

* It suffices to state then, that 这足以说明

  

* is part and parcel 不可或缺的组成部分

  

* revenue growth 营业额增长

  

* place advertisements 投放广告

  

* the public domain 公共领域;公有领域

  

* precisely how

  

Words Showing Cohesion [Signposting words, conjunctions, relative pronouns]

  

(C&C;)

  

* , of course,(interjection)

  

* By doing this, (cause)

  

* , all companies infact, (interjection)

  

* , and thus, (effect)

  

* , that (connective)

  

* , for without it,(contrast)

  

* , as being able to(reason)

  

* , and hopefully(interjection)

  

\-- (3) Body 2 --

  

Aspects that must be referred to:

  

* products that people do not really need

  

  

Standard IELTS essay phrase:

  

* As to whether

  

Vocabulary and Collocations:

  

* indispensable 不可或缺的

  

* a contentious issue 有争议的问题

  

* to discern 识别;分辨

  

* to evaluate 评估

  

* Maslow’s ‘Hierarchy of Needs’ 马斯洛的需求层次理论

  

* highly pertinent 高度相关

  

Words Showing Cohesion [Signposting words, conjunctions, relative pronouns]

  

(C&C;)

  

* As to whether,(signposting connective)

  

* , however, (contrast)

  

* Absolutely (emphatic interjection)

  

* And (connective)

  

* This is especially true if (referencing + hypothetical)

  

* When (conditional)

  

* what is a need and what is not, so… (showing dichotomy)

  

* , for example, (example)

  

* Who (referencing)

  

# \-- (4) Conclusion --

  

  

Standard IELTS essay phrase:

  

* In conclusion,

  

* there is no doubt that

  

* , I disagree that

  

Vocabulary and Collocations:

  

* plays a critical role in 在……中扮演着重要的作用

  

* commodity 商品;货物;日用品

  

Words Showing Cohesion [Signposting words, conjunctions, relative pronouns]

  

(C&C;)

  

* through (how)

  

* allowing (effect)

  

* ; however, (contrast)

  

* , and in fact,(interjection)

  

今天就分享到这里,下期见!